Our Moral Commitment
What Guides Our Decisions
Running a business means thinking about how our choices affect the wider world: the environment, the people we work with, and the customers who trust us.
We don’t have all the answers, and there’s always more to learn. What we can commit to is making considered choices, improving where we can, and being honest about where we’ve got to.
Here’s what we’re doing so far.
Where our work is made
Every original painting is painted by hand by Sally in her studio in Caterham, Surrey.
Our fine art prints are made by a specialist printer here in the UK. Keeping production close to home cuts long-distance shipping, and it means we know who’s making our prints and how. It also lets us work closely with them, fix problems quickly and build a long-term relationship.
We don’t audit every stage of the supply chain behind our materials. But we choose UK partners, working under UK environmental and employment standards, and we’ll keep reviewing that and update this page as we learn more.
Painted once, or made to order
Each original painting is made once. There’s one of it, and when it’s sold, it’s gone.
Prints are made to order. Nothing is printed until someone has bought it, so there’s no surplus stock, no clearance sales, and nothing unsold heading to landfill.
Both come down to the same idea: make less, make it properly, and make sure it’s wanted.
Future products
We may add a small number of high-end products featuring Sally’s artwork, such as silk scarves or leather accessories. If we do, they’ll be made to order too, by specialist makers, and built to last for years.
Leather carries a real environmental cost, so if we use it, it’ll come from established European suppliers, and only for pieces made to be kept and used for a long time. We’ll update this page with the details before anything goes on sale.
Packaging
We pack original paintings ourselves, in cardboard boxes made to fit them, so there’s no wasted space and no need for loose filler. The one thing we can’t avoid is foam corners, which stop a large framed painting getting damaged in transit.
Prints are packed by our printer and sent straight to you. Framed prints also go in boxes made to measure for each frame, with just a thin layer of foam wrap to protect the glazing. Unframed prints travel either in all-cardboard triangular boxes or in cardboard tubes with plastic end caps.
So there’s still some plastic in there, and we’d rather tell you that than make claims we can’t stand behind. We’re doing the best we can, and we’ll keep looking for better options.
Tree planting and climate action
Through our partnership with Ecologi, we fund tree planting and carbon reduction projects around the world. See our Ecologi profile.
It’s a simple, practical way to put something back, and every contribution goes towards restoring natural habitats and cutting carbon.
Green hosting
Our website runs on hosting verified as green by The Green Web Foundation, which tracks whether websites run on renewable energy. Check it for yourself.
